Welcome to the Vega School Blog
At Vega we're all about thinking. Bright thinking, BIG thinking, smart thinking, new thinking. Thinking of ideas that change our world. After all... ideas are the currencies of the future.
Check out the latest thinking from Vega.
Mindset as the Requisite to Alternative Contact Planning
Posted on Nov 25, 2009 - By Admin
Mindset is a powerful variable in any planning or conceptualisation process. It is the mindset of a business, a team, an individual, that shapes and defines the desire, confidence and ability to question the status quo, to push parameters, to discover and explore the unexpected, to develop and implement unconventional solutions.
Building an organisation of people who believe in the brand
Posted on Nov 25, 2009 - By Admin
Introduction: employees bring the brand promise to life
Brand building is a process of identity creation and requires that employees consider and deliver the brand promise in all that they do, at every point of contact with stakeholders, from consumer markets to special interest groups.
Banning The Word Brand
Posted on Oct 14, 2009 - By Patrick Carmody
Gather round adfolk, this is big. We gonna be changing some of our adspeak now. Seeing that the concept of brand is far too veiled in mystique and jargon, lets try this. Lets drop this word brand and start talking about experience for staff and customers.
Everything visual we can call visual identity design. Here’s why…
Reinforcing Our Role As Consumers…
Posted on Oct 14, 2009 - By Neil Levy
… in educating South Africa’s future marketers.
Marketing today is all around us and as the world progresses at a lightning speed marketing techniques and tactics become a discipline of survival. Much like a martial art, marketers and brand specialists need to design competitive marketing strategies to achieve market dominance in their chosen categories.
From Concept To Market
Posted on Oct 14, 2009 - By Gordon Cook
They say factories make products, but customers buy brands. This is largely true, but what is the connection between product and brand, and when does the brand process begin?
Does brand precede business or is business the cause and brand simply a consequence or the effect of the business?
