… in educating South Africa’s future marketers. Marketing today is all around us and as the world progresses at a lightning speed marketing techniques and tactics become a discipline of survival. Much like a martial art, marketers and brand specialists … Continue reading →

They say factories make products, but customers buy brands. This is largely true, but what is the connection between product and brand, and when does the brand process begin? Does brand precede business or is business the cause and brand … Continue reading →

Gather round adfolk, this is big. We gonna be changing some of our adspeak now. Seeing that the concept of brand is far too veiled in mystique and jargon, lets try this. Lets drop this word brand and start talking … Continue reading →