Welcome to the Vega School Blog
At Vega we're all about thinking. Bright thinking, BIG thinking, smart thinking, new thinking. Thinking of ideas that change our world. After all... ideas are the currencies of the future.
Check out the latest thinking from Vega.
Mindset as the Requisite to Alternative Contact Planning
Posted on Nov 25, 2009 - By Admin
Mindset is a powerful variable in any planning or conceptualisation process. It is the mindset of a business, a team, an individual, that shapes and defines the desire, confidence and ability to question the status quo, to push parameters, to discover and explore the unexpected, to develop and implement unconventional solutions.
Building an organisation of people who believe in the brand
Posted on Nov 25, 2009 - By Admin
Introduction: employees bring the brand promise to life
Brand building is a process of identity creation and requires that employees consider and deliver the brand promise in all that they do, at every point of contact with stakeholders, from consumer markets to special interest groups.
