Ryk Neethling, business man and Olympic gold medallist, has been announced as the face of the Nikon 1 campaign for Nikon South Africa.
Commenting on the camera, Ryk says that the Nikon 1 cameras are equipped with everything he needs to shoot life as it happens and compact enough to carry around anywhere he travels.
Photography Navigator at Vega School Cape Town, Malcolm Venter, has this to say about the Nikon 1.
“Nikon’s new camera system, Nikon 1, is set to fill a gap in the camera market: consumers who want a small camera that is not difficult to operate, but that has the flexibility to change lenses. Nikon is also releasing an adaptor to fit its existing autofocus F mount lenses, so users will have a clear upgrade path. The new smaller sensor size is also an advantage in that the 2.7 times crop factor means that photographers can use small, inexpensive lenses to zoom in really close to their subjects. In effect the field of view from an 85mm lens mounted on the Nikon 1 would be roughly equivalent to a 230mm lens on a 35mm camera. I think that many people who like to photograph sports and wildlife will welcome this camera’s autofocus ability and light weight.”
As it stands we’re yet to see a Nikon 1 in-store, but from what we’ve heard (and read) the camera will operate in the point-and-shoot arena rather than take over in the Digital SLR space. For now.
Here are a few links that may be useful.
By Wynandt Verster
