At Vega we're all about thinking. Bright thinking, BIG thinking, smart thinking, new thinking. Thinking of ideas that change our world. After all... ideas are the currencies of the future.
Miss Deaf SA is an annual beauty pageant showcasing undiscovered talent in the deaf society of South Africa and creating life changing experiences and other opportunities for deaf and hearing impaired young girls.
The pageant aims to cross the communication gap between the deaf and hearing communities.
Here’s what Miss Deaf SA finalist, Vega student and creative soul, Shelley Buckle, has
to say about the pageant.
By Mike Saunders
Over the last month we ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. As the size of the sample group is relatively small this can’t be seen as the final Continue reading
It’s not easy to impress top brand managers from big corporates, but members from Absa’s Brand Marketing team, from The Jupiter Drawing Room and from Interbrand were highly impressed with the brand challenge presentations Vega Bordeaux students did this morning ,focusing on the Design Indaba, one of Absa’s major sponsorships. “Vega, you rocked our world! I was extremely impressed with the talent, creative insights and professionalism of all the Vega students. You rock ! ”,remarked Colleen Jackson, Absa’s Brand Manager. Her colleague Anisha Khan just shouted one word : “Mind-blowing”.
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By: John Beale
Social media offers a variety of incredible opportunities for companies, but there are some aspects that are daunting for many brands. The king of all fears manifests itself as the customer complaint, and to make matters worse, there are more than a few types.
The good news is that through our many years experience we have successfully dealt with just about every type of customer complaint you can think of, and many more.
Before preparing to tackle the wide array of topics, questions and issues that your customers will pose, it’s important for the social media team to understand the different types of complaints and work out how to respond to each.
I’ve highlighted 10 tough posts you might encounter and suggestions on how you can best handle them:
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AT LEAST SIX of the major advertising and design awards competitions now have student categories, creating numerous opportunities for advertising students to display their employability. The most extensive student platform is provided by the Loeries, the pre-eminent creative competition in South Africa, which regularly presents 25 or more student Loeries.
The inaugural online debate Aegis Media Thought Leadership Digibate <http://www.bizcommunity.com/Article/196/414/63511.html> will be streamed live from 9am on thetaxi.co.za <http://thetaxi.co.za/listen-live> this Thursday, 8 September 2011.
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A Review of The Annual Ad Forum
By Kerryn Le Cordeur
Tumi Rabanye from Ornico, partner of The Ad Forum, presented a brief overview of the ad industry, highlighting that the fast food industry has proved to be recession proof, with significant growth seen across the sector.
The panel, chaired by Jeremy Maggs and consisting of GSM Quadrant’s Gordon Muller, IHOP’s Musa Kalenga, Yellowwood Future Architects’ Andy Rice and Vega student, Justin Nothling, discussed prominent fast food brands, Chicken Licken, Debonairs, KFC, McDonald’s, Mugg & Bean, Nando’s, Roman’s Pizza, Spur, Steers and Wimpy. The consensus across the panel and the audience was a resounding thumbs down for McDonald’s, Roman’s Pizza and Wimpy’s recent campaigns. None of the brands enjoyed a solid seal of approval among the panelists; however, Spur, Steers, KFC and Nando’s fared best, with Chicken Licken, Debonairs and Mugg & Bean splitting the panel. Audience members showed the strongest support for KFC and Nando’s print campaign.
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There are no boundaries anymore when it comes to the creation of art. This is so clearly demonstrated by Jarryd Kin, who now works with mayonnaise and tomato sauce to create artworks of Michelle Obama and the recent royal wedding. The ex Vega student is so famous now that the Sunday Times ‘Lifestyle Magazine’ have published an article-From mess to Masterpiece- on the 28 August about this most unusual and remarkable initiative.
Click here to read more of this article.
Through all the process of getting to know myself and after doing some soul searching, a concept came to me. The concept being “Space Invader”. This is not the 80s archive space game. This is about people that invade your personal space. Continue reading
“There is only one valid business purpose: to create a customer and retain that customer,” a quote stated at the special Vega guest lecture of the new Consumer Protection Act, implemented as of 1 April this year and presented by Linda Magennis, on Thursday the 4th of August at Vega Bordeaux. We’ve all heard that proverbial quote: “Do not sell your soul to the devil” but after hearing how this new Act affects all of us, start wondering if that isn’t what businesses have been doing until now.
It is very important for both consumers and suppliers to understand the new CPA as it can be successfully utilised to build brands through best practices and show the consumer, the most important aspect of any business, that they are valued and respected. On the other hand, if a supplier or business chooses to ignore the new CPA, there are negative repercussions for brands and business.
A brand specialist school is not just a good idea; it's an essential idea.
